Peer Insight is an innovation consultancy. We merge the creativity of design thinking with the smarts of business strategy to guide companies down the path of sustainable growth.

Founded in 2003 and based in Washington, DC, we have worked with clients from across sectors and industries across the world. We were inspired by the success of great design in creating innovative products and decided to translate this approach to services. However, we quickly learned that user-centered design wasn’t enough. We expanded our focus to include visualizing and prototyping business models, and have become experts at conducting in-market experiments.

Today we focus less on physical design and more on design thinking—which unites designers and managers in the cause of entrepreneurship. Our greatest joy, however, is helping clients create new services that help sustain their organizations and improve the world.

Peer Insight offers collaborative, peer-based consulting and action-learning workshops to our clients who are focused on service innovation, customer experience design, and business model exploration.

Our clients include AARP, Bank of America, Diebold, GE, Hallmark, Hewlett-Packard, Proctor & Gamble, Starwood Hotels, and the Hartford. Through our collaboration with these partners, we create organic growth by using design thinking methods to link new customer experiences to scalable business models.

Curious? Visit us at